In the early 1960s, the world of watchmaking was changing. After World War II, watches became more accessible: the growing middle class could afford to own more than one, and the market was flooded with affordable timepieces, often featuring jewel-less movements to reduce costs. Bulova — already one of the most renowned names in the industry—seized on this transformation as an opportunity: to compete with popular low-cost brands like Timex, it decided to create a parallel brand of affordable yet high-quality watches, while preserving the prestige of its main name. Thus was born Caravelle, registered as a trademark in 1962 by Bulova. The idea was clear: to offer watches with mechanical movements with jewels – therefore more precise and durable than competitors without jewels – at a price comparable to that of the cheaper products of the time. In practice, Bulova wanted to create a sort of “Tudor” alongside its “Rolex”, to use an automotive analogy: a “little brother” brand that offered more accessible models without affecting the aura of luxury and innovation of the Bulova brand.